| Building and Managing Successful Businesses in the Middle East |  | Author: Joern-Carlos Kuntze & Marc Hormann
Publisher: Motivate Publishing
Category: Book
Buy New: $37.50
as of 3/12/2010 16:23 EST details
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Seller: www_lebanesebooks_com
Rating:  1 reviews
Sales Rank: 3,768,356
Media: Hardcover
Edition: 1ST
Pages: 160
Shipping Weight (lbs): 1.3
Dimensions (in): 0 x 0 x 0
ISBN: 1860632289
EAN: 9781860632280
ASIN: 1860632289
Publication Date: 2008
Availability: Usually ships in 1-2 business days
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| Editorial Reviews:
Product Description
By Joern-Carlos Kuntze & Marc Hormann
The definitive management text addressing the ever-increasing number of managers and companies pursuing opportunities and building business in the UAE and the Middle East. -----
This book investigates the opportunities for foreign companies to do business in Arabian countries, especially in the UAE. Case studies summarize key insights and experiences from the regions leading multinational companies. It derives its conclusions not only from a solid evaluation of press reports and available secondary data but also from fifty-four personal interviews that the authors conducted with high-profile business people and political leaders in the UAE. All these interviews took place in the UAE.
Language: English
ISBN: 9781860632280
November 2008, Hardback, 160 pages, 23.5cm x 15.5cm
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| Customer Reviews:
The Middle East: Where strategy isn't enough! January 10, 2009
Dennis DeWilde (Cleveland area, Ohio USA)
In this timely and interesting read, business consultant's Kuntze and Hormann succinctly address the wide array of issues that impact business success in the Middle East's GCC (Gulf Cooperative Council) countries. With a particular focus on the UAE and its rising star Dubai, the authors present the case for why international businesses should be interested in doing business in the Middle East. They then identify, via numerous examples of companies who have recently entered this market, the issues to be considered and how to win at overcoming these challenges thru the application of various operating and marketing strategies.
Constructed by businessmen who themselves have penetrated the GCC market in the management consulting field, the book can serve as either a guide to doing business in the GCC region or as a primer for business development in any emerging market. Beyond presenting the case for doing business in the region, it succinctly summarizes the various strategies that any business development project should consider, from marketing to risk management. I recommend the book to everyone responsible for business development.
Dennis DeWilde
Author of, "The Performance Connection"
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